What is employee advocacy software?

Employee advocacy software gives a company a structured way to put content in front of its own employees and let them share it on their personal social accounts. The software's job is the coordination — grouping people, distributing material to the right groups, and measuring what came back — rather than the posting itself, which the employee still does.

How is this different from dropping a link in Slack and asking people to share it?

A Slack link produces twelve identical posts on the same afternoon, which readers discount immediately. In Blabigo the campaign carries the raw material and each person edits the copy before it publishes, so you get twelve different posts in twelve voices. You also get attribution: a Slack ask is unmeasurable, while a campaign reports shares, impressions, clicks and engagement per person.

Can Blabigo post on my employees' behalf?

No. Every post is published by the employee from their own connected LinkedIn account, after they have seen and edited the copy. There is no mechanism to publish to someone's profile without them doing it.

Can a post be reviewed before it goes out?

Yes, but advisory only. An author can send a post to a reviewer — either a workspace member or an outside reviewer by email, who gets a magic link and needs no seat. The reviewer approves or requests changes. It does not block scheduling or publishing, by design: approval gates are what turn advocacy programs into paperwork.

Who can see the management screens?

Workspace owners and anyone with the advocacy manager role see teams, campaigns and analytics. People who are only on an advocacy team see My campaigns and nothing else — they get the material assigned to them without visibility into the rest of the program.

Which plan includes employee advocacy?

Employee advocacy is part of the Business plan, €49.99 per month. Every plan starts with a 7-day free trial, so you can run a first campaign before you are charged.

Do employees need their own paid seat?

Yes. Everyone taking part joins the workspace and connects their own LinkedIn account, so each person occupies a seat. Business includes five, and further seats are €8 each per month — a ten-person program is the five included plus five extra.

Employee Advocacy

Employee advocacy software for LinkedIn

Group your colleagues into teams, send each team the material worth talking about, and let them post it in their own words from their own accounts. Then see what it earned — per campaign, per team, per person.

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Most advocacy programs die in about three weeks

The usual version: marketing writes a post, drops it in a channel, and asks everyone to share it. Twelve people do, word for word, on the same afternoon. The feed fills with identical copy, nobody engages, and the channel goes quiet.

That model treats employees as a distribution channel, and every share spends a little of their credibility with their own network. If the words aren't how they'd actually talk, the cost is theirs and the benefit is entirely the company's — so people opt out, quietly.

Blabigo is built for the other model: give people the raw material and let them write their own version. You can read the longer argument for running a program this way, or see how it works below.

How a program runs in Blabigo

Build a team

An advocacy team is a named group of people from your workspace — Sales EMEA, Engineering, the leadership bench. Someone can sit on more than one. Teams are the unit you assign work to, so you never push a campaign at the whole company by accident.
Create a campaign

A campaign has a name, a description of what you're trying to land, and optional start and end dates. It moves through draft, in progress, approved and shared, so the half-finished ones aren't visible to anyone but you.
Fill it with material

Add posts to the campaign — the product launch, the customer number, the hiring push. This is the raw material your colleagues will work from, not the final wording.
Share it with the teams that should see it

Assign the campaign to one or more teams. It appears under My campaigns for every member of those teams, and nowhere else. Change your mind and reassign; the campaign drops back out of shared when no teams are left on it.
People post from their own account

Each person publishes to their own LinkedIn profile, with their own edit of the copy. Nothing posts on anyone's behalf and nothing goes out without them pressing the button.

Everyone edits before they publish

When someone opens a campaign post, the copy is a starting point. They rewrite it in their own voice and publish that. One campaign becomes ten genuinely different posts instead of one post ten times — which is the entire reason a person's word carries more weight than a brand's.

It also removes the reason people quietly stop participating: nobody has to pretend the words are theirs.

What you can measure

Every share is attributed, so the program reports numbers rather than anecdotes.

Shares: How many times the campaign's posts were actually published by a person.
Impressions: Reach earned across every employee post in the campaign.
Clicks: Clicks the shared posts pulled.
Likes and comments: The interaction the posts drew, counted separately.
Engagement rate: Averaged across the posts in scope rather than reported per post.

Rolled up three ways

By campaign

Which pushes landed and which ones quietly did nothing.

By team

Whether Sales is carrying the program while Engineering ignores it.

By person

Breadth — how many different people posted, not just total volume.

The per-person view is the one that matters most and the one most programs never build. Impressions go up when one enthusiastic person posts a lot; a program is only healthy when the number of different people posting holds up past month three.

Managers see the program, everyone else sees their part

Workspace owners and anyone holding the advocacy manager role get teams, campaigns and analytics. People who are only on a team see My campaigns — the material assigned to them — and nothing else. You can hand someone the program without handing them the workspace.

A second pair of eyes, without an approval queue

An author can send any post for review, to a colleague or to someone outside the workspace who gets a magic link and needs no seat. The reviewer approves or asks for changes. It never blocks publishing — approval gates are what turn advocacy into paperwork, and paperwork is what kills participation.

Comparing tools?

Blabigo is LinkedIn-only and built around people writing their own posts. If you need multi-network distribution or a points-and-rewards gamification layer, the incumbents cover that ground differently — we write up the trade-offs honestly.

vs DSMN8 vs Ambassify vs Hootsuite Amplify

Frequently asked questions

What is employee advocacy software?: Employee advocacy software gives a company a structured way to put content in front of its own employees and let them share it on their personal social accounts. The software's job is the coordination — grouping people, distributing material to the right groups, and measuring what came back — rather than the posting itself, which the employee still does.
How is this different from dropping a link in Slack and asking people to share it?: A Slack link produces twelve identical posts on the same afternoon, which readers discount immediately. In Blabigo the campaign carries the raw material and each person edits the copy before it publishes, so you get twelve different posts in twelve voices. You also get attribution: a Slack ask is unmeasurable, while a campaign reports shares, impressions, clicks and engagement per person.
Can Blabigo post on my employees' behalf?: No. Every post is published by the employee from their own connected LinkedIn account, after they have seen and edited the copy. There is no mechanism to publish to someone's profile without them doing it.
Can a post be reviewed before it goes out?: Yes, but advisory only. An author can send a post to a reviewer — either a workspace member or an outside reviewer by email, who gets a magic link and needs no seat. The reviewer approves or requests changes. It does not block scheduling or publishing, by design: approval gates are what turn advocacy programs into paperwork.
Who can see the management screens?: Workspace owners and anyone with the advocacy manager role see teams, campaigns and analytics. People who are only on an advocacy team see My campaigns and nothing else — they get the material assigned to them without visibility into the rest of the program.
Which plan includes employee advocacy?: Employee advocacy is part of the Business plan, €49.99 per month. Every plan starts with a 7-day free trial, so you can run a first campaign before you are charged.
Do employees need their own paid seat?: Yes. Everyone taking part joins the workspace and connects their own LinkedIn account, so each person occupies a seat. Business includes five, and further seats are €8 each per month — a ten-person program is the five included plus five extra.

Start with five people

Pick the colleagues who already post occasionally, give them one campaign, and see whether they're still posting in month three. That's the whole test.

Start free